Hello there! I’m Magdalena Lomello 
I fuse market research methodologies, user experience analysis, and consumer neuroscience approaches to unlock profound insights, empowering businesses to make informed decisions and drive impactful strategies.
Exploring the unknown, one insight at the time
 (*) INSIGHTS
/ˈɪn.saɪt / – noun
______________________
(the ability to have) a clear, deep, and sometimes sudden understanding of a complicated problem or situation
Expertise:
1/ Market Research
2/ Eye-Tracking
3/ User Experience Research
4/ Consumer Neuroscience
* Latest work
Case Study – Skyscanner
Context: Skyscanner is a platform for searching, comparing, and booking flights and other services.
Objective: Analyzing the app’s usability to pinpoint areas ripe for enhancement.
Methodology:
I’m a researcher with a diverse background in business, market research, and consumer neuroscience.
Inherently curious, every journey has led to comprehending the underlying reasons behind actions and bridging the gap between people’s needs and business offerings.
Outside of unraveling mysteries, you can find me crafting, learning something new, or lost in contemplation about cats.